Brand Identity

Why Your Brand Foundation Matters

  I’ve got a builder for a husband. He works on houses all week long, and he takes good care of our house. When we bought our home one of the biggest concerns was keeping Portland’s winter rain out of our foundation. Every other house we lived in before buying ours leaked water through countless Read More…

Non Profit Design

Design that Connects to the Audience

This question has been asked of me before: since you do design for nonprofits and foundations, do you really want it to look too good? Might that look like the organization is spending too much on graphic design, and not enough on their mission? The answer is simple: all design must look good, especially for Read More…

Brand Values

Germinate Values: Adventure

Recently my kick-ass business coach wrote a blog post  about the importance of staying on your toes as a creative entrepreneur. When I read it, I immediately thought of the importance of adventure in my business. Adventure is one of Germinate Creative’s values. Adventure is truly important to how I run my business, and how Read More…

Branding

The Importance of Discovery During Design

When I work with a client for a brand identity design, my favorite part of the process is the discovery phase. I love the definition and synonyms for discover: find (something or someone) unexpectedly or in the course of a search; root out, dig up, uncover. That word “unexpectedly” is so beautiful. And I think Read More…

Creativity

Take a Break to Make Creative Connections

Ever since I’ve been back from maternity life has been full. Full of new routines taking the baby to daycare; full of taking Nina to the park so she can play with other kiddos and practice her standing; full of working on some cool clients on great projects with potent missions; and trying to squeeze Read More…