Brand Identity

Thriving Design for Legacy Organizations

Nonprofits, foundations, and other mission-driven organizations that were incepted 50, 60, or even 100 years ago may struggle to keep…

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Why Your Brand Foundation Matters, Part 2

In part one of this article, I talked about the importance of a brand foundation that is solid. Like a…

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Why Your Brand Foundation Matters

I’ve got a builder for a husband. He works on houses all week long, and he takes good care of…

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