Branding

Celebration branding for highly anticipated events

As fearless designers for cause-centered organizations, the Germinate team specializes in bespoke branding for our clients’ celebrations, like annual philanthropic…

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Photo showing two graphic design projects: one for United Way World Wide, another for Oregon Health and Sciences University

Fresh off the heels of our latest projects

Ahhhh, there’s nothing quite like the good vibes of finished projects, especially ones that ultimately help advance the missions of…

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The Importance of Discovery During Design

When I work with a client for a brand identity design, my favorite part of the process is the discovery…

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Launching a New Brand Identity: Community Growth Breathroughs

Community Growth Breakthroughs CEO reached out to me when it was time for a new brand identity. There are many…

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Your Generic Logo

Here are 4 reasons why you might have a generic logo: You bought it on 99 designs. Or another similar…

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Love Your Logo

Let me ask you something: do you often get that excited, jittery feeling inside of you when you get to…

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What is the Spirit Driving Your Business?

The word “spirit” keeps popping up for me in 2015. I’d say it’s one of my contemplative words as of…

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Brand Identity Makeover: What your logo design can learn from your wardrobe

Here in the Pacific Northwest the weather has changed from gray overcast to 80s and sunny. Yeay! I can finally…

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5 Ways to Work Backwards Towards a New Brand Identity

Typically a business would consider their brand identity early on in business development. But there are some businesses that are…

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Clarity: 3 Exercises To Get Clear About Your Brand Identity

Lately, clarity has helped me to define the trajectory in my work. While I’m designing, I need to pause and…

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