Category Archives: Branding

The Importance of Discovery During Design

When I work with a client for a brand identity design, my favorite part of the process is the discovery phase. I love the definition and synonyms for discover: find (something or someone) unexpectedly or in the course of a search; root out, dig up, uncover. That word “unexpectedly” is so beautiful. And I think Read More…

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Launching a New Brand Identity: Community Growth Breathroughs

Community Growth Breakthroughs CEO reached out to me when it was time for a new brand identity. There are many reasons to launch a new brand: it could be you’re starting a new business. Or, it could be that there is a shift in the way your current business operates. This happened recently to a Read More…

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Your Generic Logo

Here are 4 reasons why you might have a generic logo: You bought it on 99 designs. Or another similar contest-based logo design crowdfunding website. Yes, it’s cheap, and your results might even look trendy. However, poor communication between contest holders (that’s your designer) and contestants (that’s you… what a terrible way to be thought Read More…

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Love Your Logo

Let me ask you something: do you often get that excited, jittery feeling inside of you when you get to work and attack your day? If the answer is yes, then you’re my kind of person. You love your business. You looooove that you get to do something creative for a living. Yeah, it’s hard Read More…

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What is the Spirit Driving Your Business?

The word “spirit” keeps popping up for me in 2015. I’d say it’s one of my contemplative words as of late. It started at the end of last year when my husband and I created a holiday video for our friends and family. It was a momentous effort of creating a video of us rapping Read More…

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Client Kudos

I thoroughly enjoyed working with Maria. The results were beautiful and consistent, AND right in line with my desired outcomes. As someone who enjoys design work and design conversations, I appreciated Maria’s openness and finesse as I wanted to engage in a co-creative process. I also appreciated the boundaries she set for where my processing could get in my own way.

David T., Coaching & Consulting