Branding – Germinate

The Importance of Discovery During Design

When I work with a client for a brand identity design, my favorite part of the process is the discovery…

Community Growth Breakthroughs CEO reached out to me when it was time for a new brand identity. There are many…

Here are 4 reasons why you might have a generic logo: You bought it on 99 designs. Or another similar…

Let me ask you something: do you often get that excited, jittery feeling inside of you when you get to…

The word “spirit” keeps popping up for me in 2015. I’d say it’s one of my contemplative words as of…

Here in the Pacific Northwest the weather has changed from gray overcast to 80s and sunny. Yeay! I can finally…

Typically a business would consider their brand identity early on in business development. But there are some businesses that are…

Lately, clarity has helped me to define the trajectory in my work. While I’m designing, I need to pause and…

Last year I had to make a huge decision: it was time to get new eyeglasses. My old pair were…

In this 2 part blog post, I’ll show you why Germinate Creative has undergone a rebrand. The last post talked…