Design Process
The Importance of Discovery During Design
When I work with a client for a brand identity design, my favorite part of the process is the discovery…
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Take a Break to Make Creative Connections
Ever since I’ve been back from maternity life has been full. Full of new routines taking the baby to daycare;…
Read MoreLaunching a New Brand Identity: Community Growth Breathroughs
Community Growth Breakthroughs CEO reached out to me when it was time for a new brand identity. There are many…
Read More5 Ways to Work Backwards Towards a New Brand Identity
Typically a business would consider their brand identity early on in business development. But there are some businesses that are…
Read MoreMethod or Magic? Creativity as a Process
I strive to be consistently creative in my work. I want to produce top-notch design for my clients, and do that…
Read MoreTips from the Garden: Nurturing Hardy Graphic Design
When I named my business Germinate Creative it was a strategic, and personal, choice. First, the name stems from my…
Read MoreLearning from a Creative Expert: Maria Giudice and the Rise of the DEO
Last week I saw Maria Giudice, Director of Product Design at Facebook and Co-author of Rise of the DEO, speak…
Read MoreCase Study: Why and How I Decided to Rebrand Germinate Creative, Part 2
In this 2 part blog post, I’ll show you why Germinate Creative has undergone a rebrand. The last post talked…
Read MoreCase Study: Why and How I Decided to Rebrand Germinate Creative
In this 2 part blog post, I’ll show you why Germinate Creative has undergone a rebrand. Here’s why I changed…
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