Category Archives: Design Process

The Importance of Discovery During Design

When I work with a client for a brand identity design, my favorite part of the process is the discovery phase. I love the definition and synonyms for discover: find (something or someone) unexpectedly or in the course of a search; root out, dig up, uncover. That word “unexpectedly” is so beautiful. And I think Read More…

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Take a Break to Make Creative Connections

Ever since I’ve been back from maternity life has been full. Full of new routines taking the baby to daycare; full of taking Nina to the park so she can play with other kiddos and practice her standing; full of working on some cool clients on great projects with potent missions; and trying to squeeze Read More…

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Launching a New Brand Identity: Community Growth Breathroughs

Community Growth Breakthroughs CEO reached out to me when it was time for a new brand identity. There are many reasons to launch a new brand: it could be you’re starting a new business. Or, it could be that there is a shift in the way your current business operates. This happened recently to a Read More…

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5 Ways to Work Backwards Towards a New Brand Identity

Typically a business would consider their brand identity early on in business development. But there are some businesses that are too busy at launch to carefully consider their logo and graphic design. In my experience I’ve found that there is no direct path to designing a brand identity. Sometimes you have to work backwards to Read More…

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Method or Magic? Creativity as a Process

I strive to be consistently creative in my work. I want to produce top-notch design for my clients, and do that on a regular basis. This work needs to be hardy and long-lasting: logos that will weather the storm of countless seasons; illustrations that feel current yet sophisticated; collateral that fits into a well thought-out brand Read More…

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Client Kudos

TRUSTID has a complex story to present, and Maria has always made it easier and faster to grasp. We deliver a highly complex solution, and her design sense and communication skills have made our story clear, logical and easy to understand to our prospects. Maria has been so easy to work with. On time and on budget while exceeding our expectations each time. We are completely pleased with her work.

Patrick C., Chairman and CEO