Design Process

Photo showing two graphic design projects: one for United Way World Wide, another for Oregon Health and Sciences University

Fresh off the heels of our latest projects

Ahhhh, there’s nothing quite like the good vibes of finished projects, especially ones that ultimately help advance the missions of…

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The Importance of Discovery During Design

When I work with a client for a brand identity design, my favorite part of the process is the discovery…

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Take a Break to Make Creative Connections

Ever since I’ve been back from maternity life has been full. Full of new routines taking the baby to daycare;…

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Launching a New Brand Identity: Community Growth Breathroughs

Community Growth Breakthroughs CEO reached out to me when it was time for a new brand identity. There are many…

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5 Ways to Work Backwards Towards a New Brand Identity

Typically a business would consider their brand identity early on in business development. But there are some businesses that are…

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Method or Magic? Creativity as a Process

I strive to be consistently creative in my work. I want to produce top-notch design for my clients, and do that…

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Tips from the Garden: Nurturing Hardy Graphic Design

When I named my business Germinate Creative it was a strategic, and personal, choice. First, the name stems from my…

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Learning from a Creative Expert: Maria Giudice and the Rise of the DEO

Last week I saw Maria Giudice, Director of Product Design at Facebook and Co-author of Rise of the DEO, speak…

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Case Study: Why and How I Decided to Rebrand Germinate Creative, Part 2

In this 2 part blog post, I’ll show you why Germinate Creative has undergone a rebrand. The last post talked…

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Case Study: Why and How I Decided to Rebrand Germinate Creative

In this 2 part blog post, I’ll show you why Germinate Creative has undergone a rebrand. Here’s why I changed…

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